Celebrating Luxury Lifestyle
ViViD Magazine

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Objectives
   Showcase and affirm the ViViD Magazine brand's reputation with affluent readers
   Create face time value for all ViViD Magazine advertisers; foster and continue to build current relationships

Challenge
With limited time, set the event apart from all the rest and tie the brand to an elite status.

Strategy
Host the event in a world class private jet hanger to set the tone for the event. Present guests with the opportunity to experience the magazine's truly luxury lifestyle, and showcase the sponsors' products in an integrated, unforgettable way.

Result
Transformed a blank canvas into a contemporary and sophisticated lounge. Advertisers' brands were brought alive through the indulgence of all five senses. Highlights included a fashion show on a private jet runway, food by a celebrity chef, flowing cognac, cool jazz, customized everything (pillows, decor and furniture), and a personalized presentation. This event was so successful that it set the tone for future ViViD events.