Launch Party
ALTRA Magazine

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Objective
Generate buzz and establish a support base for the New York based publication during its launch in Los Angeles.

Challenge
Create an unforgettable launch event that establishes the magazine as a definitive lifestyle resource for a new audience in the Los Angeles market, all with a limited client budget.

Strategy
Establish over twenty partnerships and sponsorships with the hottest LA businesses and lifestyle products to give the ALTRA launch party a hip and memorable edge. Promote the event to ALTRA's target demographic and provide an integrated event experience reflecting ALTRA's brand. Design the event and collateral to encourage conversation and connections among the event's guests.

Result
The event generated an incredible amount of buzz that guests couldn't get enough of. Rsvps more than tripled event capacity and introduced a loyal, expanded readership in Los Angeles. The event also generated measurable ad sales and leads for the magazine and helped facilitate partnerships for future collaboration.